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1

Generalizations on consumer innovation adoption: A meta-analysis on drivers of intention and behavior

Joep W.C. Arts, Ruud T. Frambach, Tammo H.A. Bijmolt

Journal:

International Journal of Research in Marketing

Year:

2011

Language:

english

File:

PDF, 256 KB

english, 2011

2

Calling Customers to Take Action: The Impact of Incentive and Customer Characteristics on Direct Mailing Effectiveness

Vafainia, Saeid, Breugelmans, Els, Bijmolt, Tammo

Journal:

Journal of Interactive Marketing

Year:

2019

Language:

english

File:

PDF, 443 KB

english, 2019

3

Analytics for Customer Engagement

Bijmolt, T. H. A., Leeflang, P. S. H., Block, F., Eisenbeiss, M., Hardie, B. G. S., Lemmens, A., Saffert, P.

Journal:

Journal of Service Research

Year:

2010

Language:

english

File:

PDF, 245 KB

english, 2010

4

The Effect of Electronic Word of Mouth on Sales: A Meta-Analytic Review of Platform, Product, and Metric Factors

Babić, Ana, Sotgiu, Francesca, de Valck, Kristine, Bijmolt, Tammo H.A.

Journal:

Journal of Marketing Research

Year:

2015

Language:

english

File:

PDF, 2.87 MB

english, 2015

5

Loyalty Programmes: Current Knowledge and Research Directions

Matilda Dorotic, Tammo H.A. Bijmolt, Peter C. Verhoef

Journal:

International Journal of Management Reviews

Year:

2012

Language:

english

File:

PDF, 310 KB

english, 2012

6

Are Women More Loyal Customers Than Men? Gender Differences in Loyalty to Firms and Individual Service Providers

Melnyk, Valentyna, van Osselaer, Stijn M.J, Bijmolt, Tammo H.A

Journal:

Journal of Marketing

Year:

2009

Language:

english

File:

PDF, 102 KB

english, 2009

7

You don’t fool me! Consumer perceptions of digital native advertising and banner advertising

Harms, Bianca, Bijmolt, Tammo H.A., Hoekstra, Janny C.

Journal:

Journal of Media Business Studies

Year:

2019

Language:

english

File:

PDF, 2.19 MB

english, 2019

8

Digital Analytics: Modeling for Insights and New Methods

Gupta, Shaphali, Leszkiewicz, Agata, Kumar, V., Bijmolt, Tammo, Potapov, Dmitriy

Journal:

Journal of Interactive Marketing

Year:

2020

File:

PDF, 744 KB

2020

9

Generating global brand equity through corporate social responsibility to key stakeholders

Anna Torres, Tammo H.A. Bijmolt, Josep A. Tribó, Peter Verhoef

Journal:

International Journal of Research in Marketing

Year:

2012

Language:

english

File:

PDF, 294 KB

english, 2012

10

Effects of Likeability Dynamics on Consumers' Intention to Share Online Video Advertisements

Shehu, Edlira, Bijmolt, Tammo H.A., Clement, Michel

Journal:

Journal of Interactive Marketing

Year:

2016

Language:

english

File:

PDF, 469 KB

english, 2016

11

Staying Power of Churn Prediction Models

Hans Risselada, Peter C. Verhoef, Tammo H.A. Bijmolt

Journal:

Journal of Interactive Marketing

Year:

2010

Language:

english

File:

PDF, 576 KB

english, 2010

12

Do loyalty programs really enhance behavioral loyalty? An empirical analysis accounting for self-selecting members

Jorna Leenheer, Harald J. van Heerde, Tammo H.A. Bijmolt, Ale Smidts

Journal:

International Journal of Research in Marketing

Year:

2007

Language:

english

File:

PDF, 408 KB

english, 2007

13

Optimizing Retail Assortments

Rooderkerk, Robert P., van Heerde, Harald J., Bijmolt, Tammo H. A.

Journal:

Marketing Science

Year:

2013

Language:

english

File:

PDF, 320 KB

english, 2013

14

Multi-unit price promotions and their impact on purchase decisions and sales

Drechsler, Salome, Leeflang, Peter, Bijmolt, Tammo Hendrik Antonie, Natter, Martin

Journal:

European Journal of Marketing

Year:

2017

Language:

english

File:

PDF, 554 KB

english, 2017

15

Digital Native Advertising: Practitioner Perspectives and a Research Agenda

Harms, Bianca, Bijmolt, Tammo H.A., Hoekstra, Janny C.

Journal:

Journal of Interactive Advertising

Year:

2017

Language:

english

File:

PDF, 691 KB

english, 2017

16

Marketing perspectives on digital business models: A framework and overview of the special issue

Verhoef, Peter C., Bijmolt, Tammo H.A.

Journal:

International Journal of Research in Marketing

Year:

2019

Language:

english

File:

PDF, 574 KB

english, 2019

17

Will It Spread or Not? The Effects of Social Influences and Network Topology on Innovation Diffusion

Sebastiano A. Delre, Wander Jager, Tammo H. A. Bijmolt, Marco A. Janssen

Journal:

Journal of Product Innovation Management

Year:

2010

Language:

english

File:

PDF, 333 KB

english, 2010

18

Search Engine Advertising Effectiveness in a Multimedia Campaign

Zenetti, German, Bijmolt, Tammo H. A., Leeflang, Peter S. H., Klapper, Daniel

Journal:

International Journal of Electronic Commerce

Year:

2014

Language:

english

File:

PDF, 573 KB

english, 2014

19

Dynamic Effects of Social Influence and Direct Marketing on the Adoption of High-Technology Products

Risselada, Hans, Verhoef, Peter C., Bijmolt, Tammo H.A.

Journal:

Journal of Marketing

Year:

2014

Language:

english

File:

PDF, 220 KB

english, 2014

20

New Empirical Generalizations on the Determinants of Price Elasticity

Bijmolt, Tammo H.A., Heerde, Harald J. van, Pieters, Rik G.M.

Journal:

Journal of Marketing Research

Year:

2005

Language:

english

File:

PDF, 108 KB

english, 2005

21

Do vendors benefit from promotions in a multi-vendor loyalty program?

Matilda Dorotic, Dennis Fok, Peter C. Verhoef and Tammo H. A. Bijmolt

Journal:

Marketing Letters

Year:

2011

Language:

english

File:

PDF, 1.54 MB

english, 2011

22

Multiattribute perceptual mapping with idiosyncratic brand and attribute sets

Tammo H. A. Bijmolt, Michel van de Velden

Journal:

Marketing Letters

Year:

2012

Language:

english

File:

PDF, 242 KB

english, 2012

23

Determinants of Social Contagion during New Product Adoption

David J. Langley, Tammo H. A. Bijmolt, J. Roland Ortt, Nico Pals

Journal:

Journal of Product Innovation Management

Year:

2012

Language:

english

File:

PDF, 174 KB

english, 2012

24

Creating lift versus building the base: Current trends in marketing dynamics

Peter S.H. Leeflang, Tammo H.A. Bijmolt, Jenny van Doorn, Dominique M. Hanssens, Harald J. van Heerde, Peter C. Verhoef, Jaap E. Wieringa

Journal:

International Journal of Research in Marketing

Year:

2009

Language:

english

File:

PDF, 251 KB

english, 2009

25

Dynamic Effects of Sponsoring: How Sponsorship Awareness Develops Over Time

Walraven, Merel, Bijmolt, Tammo H. A., Koning, Ruud H.

Journal:

Journal of Advertising

Year:

2014

Language:

english

File:

PDF, 203 KB

english, 2014

26

New Empirical Generalizations on the Determinants of Price Elasticity

Tammo H. A. Bijmolt, Harald J. van Heerde and Rik G. M. Pieters

Journal:

Journal of Marketing Research

Year:

2005

Language:

english

File:

PDF, 2.21 MB

english, 2005

27

Incorporating Context Effects Into a Choice Model

Rooderkerk, Robert P, Van Heerde, Harald J, Bijmolt, Tammo H.A

Journal:

Journal of Marketing Research

Year:

2011

Language:

english

File:

PDF, 608 KB

english, 2011

28

Loyalty Programs: Generalizations on Their Adoption, Effectiveness and Design

Bijmolt, Tammo H. A.

Journal:

Foundations and Trends® in Marketing

Year:

2010

Language:

english

File:

PDF, 413 KB

english, 2010

29

A Comparison of Multidimensional Scaling Methods for Perceptual Mapping

Bijmolt, Tammo H.A., Wedel, Michel

Journal:

Journal of Marketing Research

Year:

1999

Language:

english

File:

PDF, 1.07 MB

english, 1999

30

Adaptive Multidimensional Scaling: Brand Positioning Based on Decision Sets and Dissimilarity Judgments

Bijmolt, Tammo H.A., Wedel, Michel, DeSarbo, Wayne S.

Journal:

Customer Needs and Solutions

Year:

2020

File:

PDF, 447 KB

2020

31

Generalizations on the effectiveness of pharmaceutical promotional expenditures

Sara T.M. Kremer, Tammo H.A. Bijmolt, Peter S.H. Leeflang, Jaap E. Wieringa

Journal:

International Journal of Research in Marketing

Year:

2008

Language:

english

File:

PDF, 491 KB

english, 2008

32

Which retailers adopt a loyalty program? An empirical study

Jorna Leenheer, Tammo H.A. Bijmolt

Journal:

Journal of Retailing and Consumer Services

Year:

2008

Language:

english

File:

PDF, 264 KB

english, 2008

33

Advancing research on loyalty programs: a future research agenda

Breugelmans, Els, Bijmolt, Tammo H. A., Zhang, Jie, Basso, Leonardo J., Dorotic, Matilda, Kopalle, Praveen, Minnema, Alec, Mijnlieff, Willem Jan, Wünderlich, Nancy V.

Journal:

Marketing Letters

Year:

2015

Language:

english

File:

PDF, 226 KB

english, 2015

34

Reward redemption effects in a loyalty program when customers choose how much and when to redeem

Dorotic, Matilda, Verhoef, Peter C., Fok, Dennis, Bijmolt, Tammo H.A.

Journal:

International Journal of Research in Marketing

Year:

2014

Language:

english

File:

PDF, 951 KB

english, 2014

35

The Effects of Shared Consumption on Product Life Cycles and Advertising Effectiveness: The Case of the Motion Picture Market

Delre, Sebastiano A., Broekhuizen, Thijs L. J., Bijmolt, Tammo H. A.

Journal:

Journal of Marketing Research

Year:

2015

Language:

english

File:

PDF, 1.68 MB

english, 2015

36

A Comparison of Multidimensional Scaling Methods for Perceptual Mapping

Tammo H. A. Bijmolt and Michel Wedel

Journal:

Journal of Marketing Research

Year:

1999

Language:

english

File:

PDF, 1.68 MB

english, 1999

37

Decomposing the Promotional Revenue Bump for Loyalty Program Members Versus Nonmembers

Heerde, Harald J. van, Bijmolt, Tammo H.A.

Journal:

Journal of Marketing Research

Year:

2005

Language:

english

File:

PDF, 182 KB

english, 2005

38

Decomposing the Promotional Revenue Bump for Loyalty Program Members versus Nonmembers

Harald J. van Heerde and Tammo H. A. Bijmolt

Journal:

Journal of Marketing Research

Year:

2005

Language:

english

File:

PDF, 2.79 MB

english, 2005

39

Multiattribute perceptual mapping with idiosyncratic brand and attribute sets

Tammo H. A. Bijmolt and Michel van de Velden

Journal:

Marketing Letters

Year:

2012

Language:

english

File:

PDF, 1.44 MB

english, 2012

40

Generalized Canonical Correlation Analysis of Matrices with Different Row and Column Orders

Bijmolt, Tammo H.A., Van de Velden, Michel

Journal:

SSRN Electronic Journal

Year:

2003

File:

PDF, 679 KB

2003

41

Are Women More Loyal Customers than Men? Gender Differences in Loyalty to Firms and Individual Service Providers

Melnyk, Valentyna, Van Osselaer, Stijn M.J., Bijmolt, Tammo H.A.

Journal:

Journal of Marketing

Year:

2009

Language:

english

File:

PDF, 113 KB

english, 2009

42

Accurately measuring willingness to pay for consumer goods: a meta-analysis of the hypothetical bias

Schmidt, Jonas, Bijmolt, Tammo H. A.

Journal:

Journal of the Academy of Marketing Science

Year:

2019

Language:

english

File:

PDF, 644 KB

english, 2019

43

Assessing brand image through communalities and asymmetries in brand-to-attribute and attribute-to-brand associations

Anna Torres, Tammo H.A. Bijmolt

Journal:

European Journal of Operational Research

Year:

2009

Language:

english

File:

PDF, 343 KB

english, 2009

44

Atypical and Malignant Meningioma: Outcome and Prognostic Factors in 119 Irradiated Patients. A Multicenter, Retrospective Study of the Rare Cancer Network

David Pasquier, Stefan Bijmolt, Theo Veninga, Nicolas Rezvoy, Salvador Villa, Marco Krengli, Damien C. Weber, Brigitta G. Baumert, Emine Canyilmaz, Deniz Yalman, Ewa Szutowicz, Tzahala Tzuk-Shina, Ren

Journal:

International Journal of Radiation Oncology*Biology*Physics

Year:

2008

Language:

english

File:

PDF, 309 KB

english, 2008

45

Isolation of an amylose-free starch mutant of the potato (Solanum tuberosumL.)

J. H. M. Hovenkamp-Hermelink, E. Jacobsen, A. S. Ponstein, R. G. F. Visser, G. H. Vos-Scheperkeuter, E. W. Bijmolt, J. N. Vries, B. Witholt, W. J. Feenstra

Journal:

Theoretical and Applied Genetics

Year:

1987

Language:

english

File:

PDF, 973 KB

english, 1987

46

Do vendors benefit from promotions in a multi-vendor loyalty program?

Matilda Dorotic, Dennis Fok, Peter C. Verhoef, Tammo H. A. Bijmolt

Journal:

Marketing Letters

Year:

2011

Language:

english

File:

PDF, 239 KB

english, 2011

47

Country and consumer segmentation: multi-level latent class analysis of financial product ownership

Tammo H.A. Bijmolt, Leo J. Paas, Jeroen K. Vermunt

Journal:

International Journal of Research in Marketing

Year:

2004

Language:

english

File:

PDF, 202 KB

english, 2004

48

Targeting and timing promotional activities: An agent-based model for the takeoff of new products

S.A. Delre, W. Jager, T.H.A. Bijmolt, M.A. Janssen

Journal:

Journal of Business Research

Year:

2007

Language:

english

File:

PDF, 415 KB

english, 2007

49

Importance and similarity in the evolving citation network of the International Journal of Research in Marketing

Rik Pieters, Hans Baumgartner, Jeroen Vermunt, Tammo Bijmolt

Journal:

International Journal of Research in Marketing

Year:

1999

Language:

english

File:

PDF, 125 KB

english, 1999

50

Strategic marketing research

Bijmolt, Tammo H. A., Frambach, Ruud T., Verhallen, Theo M. M.

Journal:

Journal of Marketing Management

Year:

1996

Language:

english

File:

PDF, 1.09 MB

english, 1996

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